Boston Model Units

January 31st, 2010

Guest BedroomModel UnitI spent a lot of time this week working on a model unit in the South End in Boston.  Model units are usually my favorite projects.  I learn a bit about the type of people the builders are expecting to be their buyers.  I then research the styles, colors, etc that appeal to that group and get to work. 

This last project was especially fun because it was a young, very diverse group I was designing for.  Students and young doctors - male and female- in their residencies. 

I chose a lot of really current colors and patterns.  Plums, soft purples and bright apple green in the living room.  Modern art hung above the sofa and cute armless chairs in a gorgeous chocolate across from the sofa. 

The guest bedroom was a platform bed with a simple duvet folded down with an amazing lamp.  So simple and yet so pretty when it was finished.

The master bedroom was my favorite of the three rooms.  It was this beautiful bright yellowish green bedding with a white bird pattern and the duvet was trimmed in black as were the shams.  It is stunning.  I paired it with black grommet top draperies and glass lamps with black satin shades.  To quote one admirer “Julie, this looks so boutique hotel!”   What a great compliment.

The real trick with model units is making the space look homey and appealing which can be tough if you do not really know what is appealing to the buyer.

What a Week!

January 15th, 2010

Hampton Project Before

Hampton Project After

 

I thought this week was going to be relatively quiet. Boy was I wrong.

The week started out at a Staging of a 2800sq ft bachelor pad in Hampton New Hampshire. The house itself is gorgeous but just needed a few tweaks to appeal to a family. I brought 15 drapery rods, 4 window shades, and 20 window panels along with a truckload of accessories, bedding, pillows, etc. Unfortunately, I was a little off in my estimating of how long it would take to transform this space - gee just about five hours off. In the end the difference was amazing. If you want to see the before and after pics check out this link: http://www.facebook.com/home.php?#/album.php?aid=178470&id=66273677111&ref=mf

What I love about that staging job is that I used a lot of accessories, colors, etc that I have not used before and they turned out beautifully! Hint: red drapes are amazing! They really brighten up a dull room, especially when complimented with red pillows and other splashes of red.

Tuesday I met with Jessica Grant of Jess Foto to swap new head shots for some design help in her new studio in Winchester. What a great day! We had a blast. She is off buying gorgeous drapes and working on paint colors as I type this. I cannot wait to see the final product.

I just signed another model unit in Boston - an apartment complex in the South End. I am very excited about this project. The buyer is a young 20-something single person so I think we can have some fun with this. I am thinking West Elm and CB2 for inspiration.

I am still working on that Staging Class schedule for this year. I HOPE to have that to you soon!

Finishing my Model Unit

January 9th, 2010

I expected yesterday to just be an easy breezy day. All I really needed to do was hang some drapes in a model unit, layer in some additional accessories, and buy some draperies for another client. Of course nothing really goes quite that smoothly with me.

I arrive onsite with draperies, accessories, and my steamer in tow to finish my model unit. I am excited, I love to see things come together. So first I find out there are residents in the model….hmmmm this should be interesting. Their apartment is being worked on so the model unit is their home for the day.

The wife is lovely and is sharing her decorating stories with me while I am clipping in drapes, hanging shower curtains, and unwrapping accessories. She leaves to go to the library and leaves her husband who is deaf and blind with me. Luckily, he is sitting in a chair listening to a walkman. (not sure how that is possible but whatever) At one point I am trying to expand a drapery rod so the drapes are on the outside of the window frame. The rod splits apart, the rings slide off with the panels and I come crashing to the ground to top off the pile. The husband has not even flinched. It is like something out of a sitcom. I could be impaled on this drapery rod and he would have noticed nothing.

The wife comes back later and I am steaming out drapes. She says she and her husband are going to lunch. At the same time a group of doctors show up to tour the model. About 10 minutes later the husband is looking for his wife. She went to lunch without him!!! So off I go to find the wife so she can come back to collect her husband. Luckily, I find her in the corridor and she has realized she forgot her husband. Yikes.

So the wife, the husband, and the team of doctors leave the unit and I am….finally….left alone with my steaming. I wrap things up and head out.

What a day

January 7th, 2010

So yesterday went from being a slow office catch-up day with a quick trip to Home Goods in the middle to Calamity Jane all in about three minutes. The good news is that it was all good things that caused the calamity.

The Union Leader newspaper in Manchester NH is running a story tomorrow about the Home Seller’s Classes I offer in conjunction with Sue West from Space 4U Organizing. At least I think that is what the article is about. I guess I will find out for sure tomorrow. So Sue and I were emailing back and forth much of the day, I was gathering photos to be featured in the article. Which made me realize it is sooooooo time for a portfolio of before and after pictures. I really am so bad at that.

Into this mix came a client who missed a deadline for a promotional offer so I tried to go to bat for her to have the vendor still honor the discount, shopping for drapes for a client, and pulling my puppy off a bed pillow - or what was left of it and all of its stuffing off of him. Argh.

More Home Seller Class dates coming soon. We have one in February, an April one and a September one.

January 5th, 2010

January 5th, 2010

I cannot believe it is the start of a new year and a new decade. A lot has changed at NESG over the last year; changes we are really proud of. The recession has taught us, like a lot of other business owners some tough lessons. However, we are happy to say that we are not afraid of change and the challenges have made us smarter and more determined than ever.

So what kinds of changes can you expect to see from us in the new year? First, we are going to have newly updated photos on our website that more accurately reflect the quality of work we do. Next, we are planning out our class calendar in advance this year so soon you will know when all of our staging classes are - way in advance, we have also vowed to really challenge ourselves creatively this year. We are committed to being well-informed and on the cutting edge of design trends. But at the same time we want to experiment with new textures, colors, and revisit styles of our past, kick up classic looks, and take a few risks. We know that by challenging ourselves in this way we are only going to be better designers, and that means we will continue to deliver a better service to our customers. You will also see us in some new areas in the new year. We have really been working a lot in Boston, the south shore, and now on the Seacoast of NH even more. We are thrilled to be making new friends in so many new areas. We are also going to have new contests, new classes, and a few other surprises that are way to big and too much of a secret to divulge now…..but let’s just say you will be surprised!!

Stay tuned… more funny stories, pictures from projects and reflections on our work coming soon.

Curb Appalled by Natalie Moore

July 18th, 2009

Let’s be honest. Is your curb appeal turning into curb-appall? In these tough economic times, it can be difficult to keep the exterior of your home looking well-kept and inviting. Since curb appeal is a key element to selling a home, here are a few tips on how to quickly give your home a curb-appeal face lift.

Paint-

I cannot stress enough the value of a fresh coat of paint. Just because the house has been painted barn-red since 1984, that doesn’t mean it has to (or should) stay that way! A key element to choosing the right paint color is the style of your home. Is it Victorian? Colonial? Contemporary? Bungalow? Doing some research on this can give you inspiration for the perfect color choice!

For a very detailed gallery of house styles, check out: http://www.thisoldhouse.com/toh/photos/0,,1228909,00.html

Entrance-

Put some thought and personality into your entrance. How do you approach your door from the driveway or sidewalk? Consider using materials that fit with your houses character to make a walkway- stepping stones, brick, pebbles, crushed seashells, wood slats…etc. Solar-powered lamps are a nice way to line your walkway and draw attention to your house at night while other houses on the market in your area will get lost in the dark. Remember, perspective buyers drive by day and night.

A front door and its hardware can bring lots of character to a home if chosen carefully. Choose an eye-catching color for your door that still works with your overall color scheme. A doorknocker, light fixture and updated doorknob and hinges can spruce up an entrance as well.

Have a front porch? Clear the clutter! Nobody wants to see the kid’s soccer cleats, swim toys, bikes…etc. collecting here. This is the perfect opportunity for a seating area such as rocking chairs or a porch swing. Buyers want to see how they can use the space they’re purchasing- make it believable.

Landscaping-

Landscaping can do everything from simply bring color to your yard to create valuable extra living space. Designate sections of your yard for different uses in order to maximize the amount you’ll actually use it.

Choosing the right grasses, plants and trees for your yard can be a daunting task, but alas research is the key yet again. Choosing native plants is always the best way to go. Not only are you guaranteed that the plants will be able to survive, but it will also be easier to maintain your yard with little to no watering!

Some beautiful options:

Wild Indigo, Columbine, Lily of the Valley, Starflower, Canada Lily, Black-eyed Susan, Violets, Sweet Grass and Tickle Grass.

For more ideas, check out the Massachusetts Plant and Resource List: http://www.fhwa.dot.gov/environment/rdsduse/ma.htm

Don’t limit your landscaping just to plants. Try creating a patio or living area in your favorite part of the yard using recycled bricks or stones such as slate from a demolished building. Recycled products can be found at many deconstruction/recycling companies that salvage building products before they are destroyed during demolition. This will also add to your good karma because post-consumer recycling is as green as it gets!

So now you know, even though your pockets may not be as deep these days, curb appeal is in your reach. Take note of simple things that attract you to other homes and implement it in yours…it’s ok to cheat sometimes! But don’t be afraid to be creative-that’s the fun part. Enjoy!

Natalie Moore can be contacted via email  at mooren@wit.edu

Did I actually work?

July 15th, 2009

I am not entirely sure that I what I did today can be considered work.  I had a meeting with Ed from my networking group this morning at Panera that shockingly enough did not involve pastries.  Ed actually gave me a great tip about how to present my statistics to people going forward and it is something I am very excited to implement into my information.

From there I had to rush home, pick up my doggie, who is very sick, and take him to the vet in North Andover.  Ugh!  He is now in the doggie hospital overnight and I am going to visit him again in a little bit.  I had to actually cancel a consult to take him in.  I never miss appointments, so I feel really guilty, but my poor fuzzy buddy was truly miserable.

On my way home from Andover, I learned (the very hard way) that the Audi wagon I am driving is also a manual shift with the shift buttons on the steering wheel.  I bumped the downshift button while turning off the turn signal and downshifted into second gear while going 60 miles an hour.  Awesome!  So between that and my new rearview lipgloss mirror this car and I are getting along fantastically.

When I got home I answered a ton of emails, found a great staging quiz on Realtor.com which I posted a link to on Twitter (yay!  finally something interesting for twitter), researched a competitor here in New Hampshire, checked my email distribution website to see how my email about the class is doing, spoke with a couple of realtors on the phone, and am now waiting to hear back from a potential new client.

I also called a friend in Bedford NH to see if she can help me find a house for this staging class of mine.  I have interviewed a few homeowners and have not found a great space yet.  I still have quite a few days so I am not really nervous about it…..yet.

Broker Open House

July 14th, 2009

This morning was the Broker Open House in Bedford, New Hampshire I co-sponsored with Jeff Meade from Keller Williams and Brian Makris from Residential Mortgage Services.  I have a love/hate relationship with these things.  I love to hear the good feedback but hate feeling nervous and wondering if the feedback will be good.  Even now, with all my staging successes I am still surprised when people tell me they think I have done a good job.

I went early to make sure everything was in place and to chat with Jeff.  The house looked fantastic!  I really like these homeowners.  I honestly cannot figure out why this house was not picked up the day it hit the market.

I brought chocolates and Jeff picked up Panera sandwiches that Brian ordered.  I am way to nervous to eat anything but I pretend to eat a roast beef sandwich.  While we are waiting for people to show up, I am entertaining Jeff by telling him how the rearview mirror fell off in the Audi wagon my husband brought home the other day.  I am driving it for the week and actually really enjoying it.  What I like the most about this now unattached mirror is that it is great for putting on makeup (seriously, who puts on makeup at home anymore?  Right?).  At stop lights I am refreshing my lipgloss while looking in it.  I will totally admit that this is mostly for show because the looks  I am getting from other drivers are hilarious.  Anywho…the first realtors finally show up - people I know….Yay!  They are saying how great the house looks and what a good job I did with the staging…whew!  Huge relief.  I leave before anyone else shows up.

I now need to check the furniture quote that came in, get it on my letterhead, and out to my client along with my pricing for accessory rental and staging.  At this point, I have accessories at so many jobs I am not sure I will have enough left but I guess that is what HomeGoods is for, right?  I am also fielding more calls from people signing up for my class.  Yay!

All of this is great but I am starting to wonder if I am ever going to catch up!  I have to create some kind of roster for the class, still need a location for the class (yikes!), I also need my poor doggie to feel better and ideally stop throwing up (yuck!), I am in dire need of something interesting to post on Twitter, and I know there are about 300 other things on my “to-do” list but since I cannot seem to find the list right now I am not sure what they are.  Oh, and did I mention its 11pm?

It’s 4pm???

July 13th, 2009

joesroom

Okay so I just realized it is 4pm and I have not even taken a shower yet.  This is why all office days need to occur at either Panera (hello pastries) or the Library.  It is very rare this happens but I had so much to do I hopped right on my computer this morning.  Okay, okay I also took Steve down to Massachusetts so he could leave for the week but whatever. Of course, I really want to be next to the pool with a Pina Colada in my hand but I will save that for another day.

This day has been crazy, I have been on the phone all day signing up very excited people for my class.  It is so cool hearing how enthusiastic people are to take this class.  I am so flattered!!  The good news is that I have been teaching it for three years so I know people get a lot out of it and that it is a lot of fun.  So I guess I can skip the nervous feelings.

I have also been busy shopping online for furniture for this Jamaica Plain job I need to get a quote out for.  The living space near the kitchen is small but overall super cute so I need something that is just right.  I really cannot wait to see this unit when it is finished!!!

So what else is left to do?  Oh, just email the Hippo paper to see if they can include the class in their weekly announcements, follow up with those developers I met last Friday, call back a client that requested information via the website, follow up with a girl from my networking group about a project in Bow she is having me help her with, finalize an appointment for this week for a reshuffle of a 3600sq ft home in Bedford, and find something interesting to post on Twitter.  So far I have only posted this song I am listening to and a blurb about my blog.  Not really a value for the people following me.  Sorry!

Tomorrow is the Broker Open house for that cute house on Back River Road I staged.  It is 11:30am -1pm at 94 Back River Road in Bedford NH.  Lunch from Panera (shocker right?  But really, that was not my idea).  Stop by if you are in the area, this house is great for the price point and for little money gets you into Bedford.

Friday - Jamaica Plain and the Leather District

July 10th, 2009

Ahhhhh!!   I cannot believe it is already Friday and it has been a week since I updated this blog.  So much cool stuff has happened this week too that I guess you will miss out on.  Oh well, I guess that is what happens when you are busy, right?

My phone is on vibrate this morning and is buzzing like mad from emails I am getting in response to the email blast I sent this morning about my restyling class.  What a great way to start the morning.  I am emailing people back while getting ready for my appointment, packing up accessories, and walking the dog (with curlers in my hair….so funny!).

So today I was meeting a Realtor from  Jamaica Plain at a listing of his that is going on the market shortly.  It is a great space that has a huge, lower level bonus area that would make a fantastic master bedroom suite.  Since I might be the last person on earth without a Garmin I get horribly lost in Roxbury after I sit in a major traffic jam caused by someone who decided to just park his car in the left turn lane and then surround it with cones…..seriously?  I end up calling the Realtor and he directs me in…Yay!

I finally get to the space and it is fantastic; I cannot wait to see it when it is completed.  As I am taking the tour, my cute outfit is getting more and more dusty.  I think I should have skipped the red patent Gucci flip flops too.   Why have I not learned to dress down when going to construction sites?   Ugh!  At one point during the “tour” I have to walk down this very scary (well, scary for me because I am super clumsy) stairwell.  I am convinced I am going to plummet to my death (or broken leg) because there is no railing right now.  I know that once there is a railing and the stairs are finished they will be spectacular.

We now have to race over to the Leather District for his Broker Open House getting food on the way.  I have to follow the Realtor so that I do not get lost in Roxbury (or worse).  I have a few more accessories in the trunk to liven this listing up just a bit more.  I actually find parking in Visitor (yay!!) which is a miracle because South Street looks like a demolition site.

I have some yummy sushi and some beef that I cannot spell or pronounce but is delicious, meet a couple of developers that are super cool and are open to letting me bid on staging jobs for them going forward (awesome!), and head back to my office.  Of course 93 is a parking lot because it is Friday but that is okay, I return calls, email while stopped, and totally jam out to the radio.  Now, if only I had not forgotten my sunglasses.

Now onto scheduling a couple of consults, wrapping up the details of the Broker Open House that I am co-sponsoring next Tuesday with a mortgage broker and real estate agent in Bedford, and signing more people up for my staging and restyling class.

Now I am off to grab cocktails with some friends!!  I love Friday afternoons!!