Archive for May, 2009

Tips Towards Selling

Wednesday, May 27th, 2009

It has been proven and is continuing to be proven that staging your house does help generate a sale. Most realtors or homeowners may try to “stage” a house themselves, but the reason that there is a market for staging companies is because it takes a true professional to know how to take a unique floor plan and mold it into a creative layout that is both functional and attractive. Some staging techniques are obvious and easy enough for the homeowner to implement on their own, but to obtain an overall result, well that is where the professionals come in and bring with them the “less obvious” tools that will really make your house shine. Although it is always best to seek a professional stager to ensure that you are getting a true impartial and well calculated method that has been proven to get results, there are some tips that homeowners can do on their own to get started.

The first thing, and this may be the hardest thing, is to depersonalize your house. The home buyer needs to visualize your house as their own and they can’t do that with photos of an unfamiliar family decorating each room. Next, and this may be the most obvious one, although you would be surprised at how often it goes undone, clean up! Make the beds, clean out closets to contain only minimal clothing items, make sure toilets are flushed and cleaned, and trashes are taken out.

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The kitchen is a good place to focus a lot of your efforts. If getting new appliances and cabinets is not in your budget, try painting the cabinets a neutral color and replacing their hardware, maybe replace old linoleum with new or inexpensive tile.

The outside of your house needs to shine just as much, if not more than the inside. In order to get potential buyers in you need to first get them to the door. You can have the most fantastic looking house on the inside, but if you have an overgrown lawn or unnecessary items cluttering the porch than buyers will pass you by for a more appealing home. After all, the outside is your first impression. Start with mowing the lawn, remove the leaves from the gutters and remove out of date furnishings, such as lights or awnings. Add flowers for color and trim overgrown bushes.

By touching on just some of these changes can help give you an advantage over your neighbor. Think of what would turn you off if you were looking for a prospective home, for everything else, ask a professional stager!

Furniture Rental

Wednesday, May 20th, 2009

yankeebedRight now the majority of my business is short-term furniture rental. We rent furniture to homeowners or realtors that have an empty house to sell. We select furniture that will appeal to the target buyer and set it up for our clients. It is an investment for the homeowner and typically a three month minimum rental. So why do we go to all this trouble and expense when clearly the homeowner could just show the home empty? The answer is that time and time again the furniture helps the home sell quickly and in some markets it is an absolute necessity.

We all know that the furniture rental works. If it didn’t, then builders all across America would not furnish their model homes. Anyone who has been to a model home knows that these models would just not have the same effect if they were empty. The same goes for an empty home. It is just not as appealing as a furnished home.

So how do you know if furniture rental is going to help you sell your house? Well first you need to look at the other homes that are on the market in your area. If your area is flooded with empty homes for sale, or if you have a lot of competition in your market, furniture rental would be a good way to set your home apart from the others. Furniture rental can also be a good idea if your home is sparsely furnished with your own furniture or your home is furnished but with really old or worn out pieces. The cardinal rule in staging is that anything that distracts a potential buyer from looking at the beauty of the home must be removed.

Once you have decided you think furniture rental is the way to go you need to make sure you do it right. First you need to decide where you will rent the furniture. There are several companies out there and you just need to find the right one for your style and budget.

Now you just need to make sure the furniture you select appeals to the target buyer without putting off anyone else. It is essential that you ask your real estate agent who the most likely buyer is. Your Realtor will know the market and will be able to identify a target buyer.

Then you need to determine what rooms to furnish, as you usually do not need to do them all, and what the look will be. This is where the furniture rental companies come in handy. Tell them who the buyer is and what kind of home you have (contemporary, Victorian, etc.) they will know what look to help you go for. Then you just need to set it up and wait for the offers to roll in.

How is this Possible?

Monday, May 18th, 2009

question-marks1I have been doing some research lately about real estate agents and home staging.  The results of this research are both interesting and disturbing all at the same time.

I have been working with several real estate offices across New England since I first started staging homes about four years ago.  All of the agents I have worked with have been very pleased with the work I have done and their listings have almost always been under agreement in 30 days or less.  However, it occurred to me recently though that I am typically working with only around 5% of the agents in each office.  Now certainly some agents will “stage” their listings themselves and some will hire other staging companies.  Based on the information I have gathered this accounts for roughly another 5% of the agents in these offices.  So what about the other 90% of the agents?  Why are they not using staging to prepare their homes for sale?  I actually found a statistic online that said only 0.4% of real estate agents use home stagers. SERIOUSLY?!?!?!  0.4%  that means less than 1 in 200 agents uses home staging.

U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home.  Additionally, according to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!  So with this being said, and given the statistics above, how and why is it that the majority of real estate agents are not having their listings staged?

With all the shows about home staging and home selling on HGTV, TLC, etc is shocking that home staging has not become more of a norm.  I am so curious why it is that it seems the majority of agents are NOT staging their listings.  Is it a hassle?  Is it the fear of offending their clients?

Thoughts?

Unlock Your Home’s Potential

Tuesday, May 12th, 2009

301shawmutdining_roomHome staging uses many techniques to help make your home appealing to the buyers. A style that may be appealing to you, may not be appealing to all. With home staging, we are conscious of designs and styles that will satisfy the needs and desires of a variety of people that need to visualize your home as their own. When someone tries to prepare their home to sell it is hard for them to separate themselves from their own personal taste and accessories, professional staging can do that. Staging can keep unnecessary accessories to a minimal to help keep the space grounded. Often times a homeowner may be too timid to use color, but if used correctly, it can open up a room to its true potential. Many people think that colors should stay neutral so that they appeal to all buyers, but today more than ever vibrant colors are used to accentuate other accessories in the room. If color isn’t your thing, don’t be afraid to use patterns and designs to offset a more bland wall color.

Why Staging is so Important

Friday, May 8th, 2009

dedhambrEveryday I speak with realtors and homeowners who think home staging is simply about making a home more appealing as potential buyers walk through.  The reality is that staging is a much more valuable marketing tool, if used correctly.

So why is staging so important?

You really only have one chance to make a first impression and in the case of selling your home; its critical.  Take the time, before you list to prepare your home for sale.

I think that pretty much everyone will agree it is a crazy market out there right now.  Most buyers look for homes online now vs in the Sunday paper.  A home seller only gets one chance to make a great impression on a buyer and it’s typically through pictures on a real estate website.  Most buyers search by “newest listings” which means your home has its best chance of appealing to buyers right when its listed.  Buyers rarely go back and review homes they have passed up before.

So how does staging fit into this equation?  Easy really, by staging your home BEFORE you list it helps to make it look its best right from the beginning.  Your pictures online and in other marketing materials look great because your home is in its best possible shape.  Your open houses are well-visited and you get traffic immediately.

The biggest advantage to staging is that it draws people to your home.  Your home is more appealing to buyers looking at pictures and can be more appealing in general than some other homes in your price point.