Curb Appalled by Natalie Moore

July 18th, 2009

Let’s be honest. Is your curb appeal turning into curb-appall? In these tough economic times, it can be difficult to keep the exterior of your home looking well-kept and inviting. Since curb appeal is a key element to selling a home, here are a few tips on how to quickly give your home a curb-appeal face lift.

Paint-

I cannot stress enough the value of a fresh coat of paint. Just because the house has been painted barn-red since 1984, that doesn’t mean it has to (or should) stay that way! A key element to choosing the right paint color is the style of your home. Is it Victorian? Colonial? Contemporary? Bungalow? Doing some research on this can give you inspiration for the perfect color choice!

For a very detailed gallery of house styles, check out: http://www.thisoldhouse.com/toh/photos/0,,1228909,00.html

Entrance-

Put some thought and personality into your entrance. How do you approach your door from the driveway or sidewalk? Consider using materials that fit with your houses character to make a walkway- stepping stones, brick, pebbles, crushed seashells, wood slats…etc. Solar-powered lamps are a nice way to line your walkway and draw attention to your house at night while other houses on the market in your area will get lost in the dark. Remember, perspective buyers drive by day and night.

A front door and its hardware can bring lots of character to a home if chosen carefully. Choose an eye-catching color for your door that still works with your overall color scheme. A doorknocker, light fixture and updated doorknob and hinges can spruce up an entrance as well.

Have a front porch? Clear the clutter! Nobody wants to see the kid’s soccer cleats, swim toys, bikes…etc. collecting here. This is the perfect opportunity for a seating area such as rocking chairs or a porch swing. Buyers want to see how they can use the space they’re purchasing- make it believable.

Landscaping-

Landscaping can do everything from simply bring color to your yard to create valuable extra living space. Designate sections of your yard for different uses in order to maximize the amount you’ll actually use it.

Choosing the right grasses, plants and trees for your yard can be a daunting task, but alas research is the key yet again. Choosing native plants is always the best way to go. Not only are you guaranteed that the plants will be able to survive, but it will also be easier to maintain your yard with little to no watering!

Some beautiful options:

Wild Indigo, Columbine, Lily of the Valley, Starflower, Canada Lily, Black-eyed Susan, Violets, Sweet Grass and Tickle Grass.

For more ideas, check out the Massachusetts Plant and Resource List: http://www.fhwa.dot.gov/environment/rdsduse/ma.htm

Don’t limit your landscaping just to plants. Try creating a patio or living area in your favorite part of the yard using recycled bricks or stones such as slate from a demolished building. Recycled products can be found at many deconstruction/recycling companies that salvage building products before they are destroyed during demolition. This will also add to your good karma because post-consumer recycling is as green as it gets!

So now you know, even though your pockets may not be as deep these days, curb appeal is in your reach. Take note of simple things that attract you to other homes and implement it in yours…it’s ok to cheat sometimes! But don’t be afraid to be creative-that’s the fun part. Enjoy!

Natalie Moore can be contacted via email  at mooren@wit.edu

Did I actually work?

July 15th, 2009

I am not entirely sure that I what I did today can be considered work.  I had a meeting with Ed from my networking group this morning at Panera that shockingly enough did not involve pastries.  Ed actually gave me a great tip about how to present my statistics to people going forward and it is something I am very excited to implement into my information.

From there I had to rush home, pick up my doggie, who is very sick, and take him to the vet in North Andover.  Ugh!  He is now in the doggie hospital overnight and I am going to visit him again in a little bit.  I had to actually cancel a consult to take him in.  I never miss appointments, so I feel really guilty, but my poor fuzzy buddy was truly miserable.

On my way home from Andover, I learned (the very hard way) that the Audi wagon I am driving is also a manual shift with the shift buttons on the steering wheel.  I bumped the downshift button while turning off the turn signal and downshifted into second gear while going 60 miles an hour.  Awesome!  So between that and my new rearview lipgloss mirror this car and I are getting along fantastically.

When I got home I answered a ton of emails, found a great staging quiz on Realtor.com which I posted a link to on Twitter (yay!  finally something interesting for twitter), researched a competitor here in New Hampshire, checked my email distribution website to see how my email about the class is doing, spoke with a couple of realtors on the phone, and am now waiting to hear back from a potential new client.

I also called a friend in Bedford NH to see if she can help me find a house for this staging class of mine.  I have interviewed a few homeowners and have not found a great space yet.  I still have quite a few days so I am not really nervous about it…..yet.

Broker Open House

July 14th, 2009

This morning was the Broker Open House in Bedford, New Hampshire I co-sponsored with Jeff Meade from Keller Williams and Brian Makris from Residential Mortgage Services.  I have a love/hate relationship with these things.  I love to hear the good feedback but hate feeling nervous and wondering if the feedback will be good.  Even now, with all my staging successes I am still surprised when people tell me they think I have done a good job.

I went early to make sure everything was in place and to chat with Jeff.  The house looked fantastic!  I really like these homeowners.  I honestly cannot figure out why this house was not picked up the day it hit the market.

I brought chocolates and Jeff picked up Panera sandwiches that Brian ordered.  I am way to nervous to eat anything but I pretend to eat a roast beef sandwich.  While we are waiting for people to show up, I am entertaining Jeff by telling him how the rearview mirror fell off in the Audi wagon my husband brought home the other day.  I am driving it for the week and actually really enjoying it.  What I like the most about this now unattached mirror is that it is great for putting on makeup (seriously, who puts on makeup at home anymore?  Right?).  At stop lights I am refreshing my lipgloss while looking in it.  I will totally admit that this is mostly for show because the looks  I am getting from other drivers are hilarious.  Anywho…the first realtors finally show up - people I know….Yay!  They are saying how great the house looks and what a good job I did with the staging…whew!  Huge relief.  I leave before anyone else shows up.

I now need to check the furniture quote that came in, get it on my letterhead, and out to my client along with my pricing for accessory rental and staging.  At this point, I have accessories at so many jobs I am not sure I will have enough left but I guess that is what HomeGoods is for, right?  I am also fielding more calls from people signing up for my class.  Yay!

All of this is great but I am starting to wonder if I am ever going to catch up!  I have to create some kind of roster for the class, still need a location for the class (yikes!), I also need my poor doggie to feel better and ideally stop throwing up (yuck!), I am in dire need of something interesting to post on Twitter, and I know there are about 300 other things on my “to-do” list but since I cannot seem to find the list right now I am not sure what they are.  Oh, and did I mention its 11pm?

It’s 4pm???

July 13th, 2009

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Okay so I just realized it is 4pm and I have not even taken a shower yet.  This is why all office days need to occur at either Panera (hello pastries) or the Library.  It is very rare this happens but I had so much to do I hopped right on my computer this morning.  Okay, okay I also took Steve down to Massachusetts so he could leave for the week but whatever. Of course, I really want to be next to the pool with a Pina Colada in my hand but I will save that for another day.

This day has been crazy, I have been on the phone all day signing up very excited people for my class.  It is so cool hearing how enthusiastic people are to take this class.  I am so flattered!!  The good news is that I have been teaching it for three years so I know people get a lot out of it and that it is a lot of fun.  So I guess I can skip the nervous feelings.

I have also been busy shopping online for furniture for this Jamaica Plain job I need to get a quote out for.  The living space near the kitchen is small but overall super cute so I need something that is just right.  I really cannot wait to see this unit when it is finished!!!

So what else is left to do?  Oh, just email the Hippo paper to see if they can include the class in their weekly announcements, follow up with those developers I met last Friday, call back a client that requested information via the website, follow up with a girl from my networking group about a project in Bow she is having me help her with, finalize an appointment for this week for a reshuffle of a 3600sq ft home in Bedford, and find something interesting to post on Twitter.  So far I have only posted this song I am listening to and a blurb about my blog.  Not really a value for the people following me.  Sorry!

Tomorrow is the Broker Open house for that cute house on Back River Road I staged.  It is 11:30am -1pm at 94 Back River Road in Bedford NH.  Lunch from Panera (shocker right?  But really, that was not my idea).  Stop by if you are in the area, this house is great for the price point and for little money gets you into Bedford.

Friday - Jamaica Plain and the Leather District

July 10th, 2009

Ahhhhh!!   I cannot believe it is already Friday and it has been a week since I updated this blog.  So much cool stuff has happened this week too that I guess you will miss out on.  Oh well, I guess that is what happens when you are busy, right?

My phone is on vibrate this morning and is buzzing like mad from emails I am getting in response to the email blast I sent this morning about my restyling class.  What a great way to start the morning.  I am emailing people back while getting ready for my appointment, packing up accessories, and walking the dog (with curlers in my hair….so funny!).

So today I was meeting a Realtor from  Jamaica Plain at a listing of his that is going on the market shortly.  It is a great space that has a huge, lower level bonus area that would make a fantastic master bedroom suite.  Since I might be the last person on earth without a Garmin I get horribly lost in Roxbury after I sit in a major traffic jam caused by someone who decided to just park his car in the left turn lane and then surround it with cones…..seriously?  I end up calling the Realtor and he directs me in…Yay!

I finally get to the space and it is fantastic; I cannot wait to see it when it is completed.  As I am taking the tour, my cute outfit is getting more and more dusty.  I think I should have skipped the red patent Gucci flip flops too.   Why have I not learned to dress down when going to construction sites?   Ugh!  At one point during the “tour” I have to walk down this very scary (well, scary for me because I am super clumsy) stairwell.  I am convinced I am going to plummet to my death (or broken leg) because there is no railing right now.  I know that once there is a railing and the stairs are finished they will be spectacular.

We now have to race over to the Leather District for his Broker Open House getting food on the way.  I have to follow the Realtor so that I do not get lost in Roxbury (or worse).  I have a few more accessories in the trunk to liven this listing up just a bit more.  I actually find parking in Visitor (yay!!) which is a miracle because South Street looks like a demolition site.

I have some yummy sushi and some beef that I cannot spell or pronounce but is delicious, meet a couple of developers that are super cool and are open to letting me bid on staging jobs for them going forward (awesome!), and head back to my office.  Of course 93 is a parking lot because it is Friday but that is okay, I return calls, email while stopped, and totally jam out to the radio.  Now, if only I had not forgotten my sunglasses.

Now onto scheduling a couple of consults, wrapping up the details of the Broker Open House that I am co-sponsoring next Tuesday with a mortgage broker and real estate agent in Bedford, and signing more people up for my staging and restyling class.

Now I am off to grab cocktails with some friends!!  I love Friday afternoons!!

Friday, July 3rd

July 8th, 2009

southstreetPeople are constantly telling me I have a really cool job.  Yes, I do have very cool and fun job but there are times almost daily that I think to myself “people have no idea this is what I do”.  So I have decided to change my blog format to more of a diary so people can see what I really do everyday.

Friday, I had my first delivery with a new furniture rental source.  I was not sure what to expect but have done a ton of furniture rental deals in the past so I knew I could handle it.

The delivery is in the leather district of Boston which is a very cool, up and coming area with a ton of incredible loft spaces.

I show up ten minutes before my two hour delivery “window” (don’t you just love delivery windows, ugh!).  Luckily the delivery truck showed up about two minutes after me.  Now we just need to wait for the realtor to let us in.  No big deal.

In the meantime, the conceirge comes down and realizes we are doing a furniture delivery.  Unfortunately, he is steaming mad and is speaking with the heaviest Indian accent I have ever heard.  Oh Wow!  I literally have no idea what this man is saying and I feel horrible because he is clearly very unhappy.  I am trying so hard to understand him but I cannot make out a single word.  The poor guy finishes his rant and I have to tell him I have no idea what he said.  He grunts and throws his arms in the air and stomps off.  Nice.  Two minutes on-site and I am not making any friends.  Yikes.  I find out a little while later he is mad because he has to pad the elevator.  Oh, okay that works.

My rep is there to make sure the delivery goes well.  She actually carries my accessories upstairs for me…yay!!!  I am so happy.  Especially because it is 9am and I have parked in front of a huge puddle of swill and want to throw up every time I go back to my truck because it smells so nasty.  Everything is going well except there is no rug.  No problem, she calls the office and is having one sent out.  The only dilemma is we have to wait around for an hour for it to show up.  I get most of the job done and the rug arrives.  All is well in the world.

The only bummer is that I totally underestimated the amount of accessories I was going to need.  I need to bring down more soon to finish the job.  That is doable though.

So now I am leaving Boston without any parking tickets and with a mostly complete job that looks super cute.  Yay!  I am heading north on 93 when all of the sudden a brown baseball-type ball comes from the southbound lane and smashes into the windshield of my truck!!!  What the heck?  Luckily, I saw it coming so I took my hands off the wheel and ducked.  I have nowhere to pull over and I am covered in glass.  Ugh!  The rest of my day is not spent working, but instead spent waiting on the side of 93 for a tow truck, driving to the shop, getting a ride home from my mother-in-law and shampooing glass out of my hair.  Awesome, another productive day here at NESG.

Eco-Friendly Decorating Choices

June 24th, 2009

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Somehow I almost missed the fact that several large retailers including Crate and Barrel and Pottery Barn are now offering Eco-Friendly choices. In fact, I was shocked to see just how much is out there. Here are a few items that I found.

At Pottery Barn, their are a ton of beautiful organic towels in brilliant colors, seemingly endless bedding options in organic fabrics in solids and beautiful patterns. They also have a gorgeous Pieced Pine Oval mirror, soy candles and furniture. Check out www.potterybarn.com to see more. I simply searched using “eco-friendly” to see their offerings.

At Crate & Barrel they have a few new furniture options that are made of bamboo and constructed using traditional Chinese joinery techniques which use no nails or glue. Check out the Del Re Bed, the Bento Four Drawer Chest, and the Archer Bed (this bed is STUNNING!). Find them online as well at www.crateandbarrel.com.

Next, I found an organic mattress. I had no idea such a thing existed!! Naturpedic makes an “ultra organic” mattress which is waterproof and filled with an organic cotton filling. This filling is unbleached, undyed, and grown without pesticides, herbicides, or chemical fertilizers. Check them out at www.naturepedic.com

Lastly, Alsons has created a water amplifying shower head that makes you feel like you are taking a normal shower but using 20% -40% less water. Love that!! The shower head comes in adjustable and non-adjustable models. Available at www.alsons.com

There are a ton of other green decorating products out there and we are going to be bringing you more of these going forward!

A High Price to Pay

June 22nd, 2009

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There are two major things home owners need to keep in mind when attempting to sell their homes. The first one is to not be so eager to get your house off the market that you over price it entirely, causing it to not only spend more time out there, but in essence, create more appeal for your competition. Home buyers may pass it by completely for something more affordable. Pricing too high will pigeon hole your listing into a category that excludes potential buyers, especially for online searches, where home buyers select specifics for a home, including the price range. Why would a buyer consider your home over a similar one in the same area that is listed fifty thousand dollars less?

Two major disadvantages face the seller by doing this. First, buyers will not want to pay the asking price, so their offers will come in low. Second, by initially pricing your home high may eventually cause you to have to drastically reduce it later. This causes the seller to lose their initial advantage and create more time that their house has been on the market.

The other major element to consider is, of course, staging. More than ever it is difficult to determine what will sell and what will sit. It is imperative to know what will sell. Home owners can take the first steps to preparing their homes by completing unfinished projects and fixing broken or old things in the home, but other than that they should take the time to consult with a professional home stager for the rest. Home stagers help the sale on so many levels. They help to depersonalize the home, remove access clutter, help individual rooms complement each other, prioritize accessories, and utilize a confusing or odd layout. Most importantly, they enhance the listing photos.

Homes that sit on the market are primarily due to home sellers who do not implement all the right marketing strategies in the beginning. Strategies that will produce appeal right away, rather than decreasing the asking price and advantage in the end.

 

 

 

 

Going Green!

June 15th, 2009

More and more companies understand the need to enforce more eco-friendly products into their line of work. The building industry is one of the most important forums to implement these changes. Builders all over are producing their homes with energy saving and recycled materials. Our company, as well, is working towards offering our clients the option of using and applying “Green” products and practices in their homes. Whether you are educated about what green products you want to use or need help choosing the right ones, we can help with whatever design needs you are searching for. We are striving towards implementing design elements, such as paints, light bulbs, carpets, etc. into more of our design and staging practices. We can even help people choose energy and water saving appliances in their homes that will not only help the environment, but also save home owners money! There is no better time to start moving in the eco- friendly direction. With ever house that either is created from green materials or incorporates green elements, is a house that can begin healing what we have all helped to destroy.

New England Staging Group has been working with green builders and other professionals to create a network of green vendors to offer our customers. We have been educating ourselves with the proper materials and products to offer homeowners and we are dedicated to helping our clients make their houses more environmentally friendly homes.

 

 

Sell Your Home in the Limelight. Better Yet…How About the “Green”-light?

June 15th, 2009

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lime-light [lahym-lahyt] -noun

the center of public attention, interest, observation, or notoriety

The tune around town…most any town today…is that it has become a struggle to sell a home. The housing market in 2009 is certainly not a shadow of any from recent years gone by. We have read all of the headlines…listened with our cups of coffee to the early morning news anchors…and yes…it is true. It has become true. It is NOT a SELLERS market anymore. Woah! That snuck right up on us didn’t it?

Accepting that fact, we are now on a different channel…a reality tv show in which we have found it necessary to be creative and proactive when selling our homes. We need to separate our house from the competitions’…generate an unparalleled interest in our property, which will force a prospective buyer to find no other choice but to submit an offer on our exclusive exhibit. While there are many characters that need to be in place in order to have the right combination to sell a home…staging and price being two of those leading ingredients…there is one additional area that has been drawing a lot of attention lately, and can help to truly make a home stand out above the crowd. If you haven’t guessed it already…like Fenway Park has known for years…it is what I like to call the “Green” Monster.

“Green” homes are what many buyers are interested in today. According to the National Association of Home Builders (NAHB), as much as 90 percent of home buyers think that energy efficiency is a very important factor when shopping for a home. The National Association of Home Builders Remodelers (NAHBR) says 72 percent of consumers report energy-efficient features in a home would influence their purchase decision. As a seller, by investing in some green remodeling up front, and tailoring the marketing of their home appropriately, one can drastically increase the visibility of their home in the marketplace…and thus multiplying their chances of taking the center stage in prospective buyers’ eyes.

Once the decision has been made to market your home as a “green” home, the task now is to implement those green changes. This does not need to be an Everest of projects. There are simple things that can be done, which will help to increase efficiency in the home and reduce utility costs. A few striking adjustments that can be made:

- Install appropriate insulation in area to be remodeled

- Install high-efficiency windows

- Purchase Energy Star-rated appliances

- Install low-flow water fixtures

- Upgrade to Energy Star-rated water heater, or a tankless water heater

- Purchase the highest efficiency HVAC system you can afford

- Install energy-efficient lighting such as compact fluorescents

Once these changes have been made, be sure to track your utility bills and showcase the differences to prospective buyers as they view your home. Any savings to potential buyers will draw attention to your home, especially when compared to energy-hogs down the street. Also, be sure to highlight the areas in which the buyers can’t see, such as any insulation that has been installed. These are all key features that will help to draw that buyer in, and secure the interest.

As we continue on with this unusual yet dramatic and entertaining market, we will continue to find alternative ways to set ourselves…and our homes…apart. The vital thing to remember, is we need to go with it…we need to keep moving, and keep growing with the changes. At the same time…if we can…why not do it in a way that will help the environment too. Stand out in the “green”-light…be not afraid.

Lauren DuPaul is a licensed Realtor with Keller Williams Metropolitan in Bedford, NH. To contact Lauren, call 603.305.7006 or email her at Lauren@NHHomePro.com. Feel free to visit her website at www.NHHomePro.com .